Saturday, July 17, 2010

Silver Fish Catch! It's The Old Spice Man Again!

We hope you're visiting Old Spice's YouTube channel, where the insanely great, completely adorable and consistently -- and we mean consistently, not a clunker in there -- hilarious campaign has posted Old Spice's "The Man Your Man Could Smell Like" Isiah Mustafa's reponses to questions sent to him via various social network outlets. The Christian Science Monitor had a nice article about it last week, and Advertising Age put Old Spice at the top of its Viral Video Chart, too. Responses like this one:

Would Hollywood please put Dwayne "The Rock" Johnson and Isiah "Old Spice" Mustafa together in a movie, playing adventuring brothers, or something? I'd pay to see that! Both these guys get it in a big way, with that pitch-perfect sense of the absurd that not everybody can pull off. Wonderful!

The video announcing the end of the responses is equally amazing!

What a guy!

1 comment:

Jane said...

No doubt about it, the most clever advertising campaign to hit the airwaves in about a million years. And soooooo viral online. Mustafa pulls it off magnificently. Everybody LOVES him, and not just the ladies either. I think he is going to be a big star. BlogHer is trying to entice him to show up at our annual convention in a couple of weeks. There will be an XX chromosome stampede!