Naturally this is a big "Duh!", but the Los Angeles Times has an article this morning about how television networks are beginning to understand that it's not only the young viewer demographic that is worthy of courting. "Television is starting to look beyond the 18- to 49-year-old demographic", by Scott Collins, is especially worth a read if you're 1.) outside the young demo 2.) and felt left out in some way about it. It's also good to read if you just want to see how desperate programmers are to create hits, for anybody, these days.Personally, I would consider it a compliment NOT to be targeted by advertisers. They've gone for the younger demo hoping to build brand loyalty to sell more junk to them in the future. It's not because they're such savvy viewers or brilliant citizens -- they can be persuaded, that's really the lure. I'd rather NOT be considered persuadable, wouldn't you?
But hey, if you've felt left out lately, there's hope. We can all now aspire to be the chumps for shameless marketeers. Hurrah!
Look, I just want to watch my 30 Rock and be left alone, okay?
