Be sure to read this article on Yahoo from AP about online video service Hulu's announcement yesterday about their plans to go ahead with a premium service. Even more interesting than the news itself are the comments left by readers. Be sure to finish the article and read some of them -- I'd say it sounds mostly negative at this point. Nobody seems too thrilled at the prospect of paying $10 a month and still having to watch ads in the programs. I think they're right.
First off, Hulu is running some 60 second ads. 60 seconds? That's like forever in TV time. Yikes. They shouldn't be running anything longer than a :15. A minute-long ad is completely unbearable. All they are doing is encouraging multi-tasking; you have to do something else while that horrible commercial is running. Bad, bad, bad.
But read the article. Maybe you think Hulu is being smart with this new move. I think they're being greedy.